Demand Management - Integrated Demand Stack
- The unified demand ecosystem: making every demand source compete for every impression
- Comprehensive RTB integration
- Precise exchange management and dynamic pricing controls
- Demand discovery: connecting new demand to publisher supply
- True CPM data for every demand partner, every day
OpenX Lift integrates the entire publisher demand stack - RTB, SSP's, Ad Exchanges and Demand Partners - into a unified interface and yield curve. The Integrated demand Stack means every demand source competes for every impression. With the application of dynamic pricing floors, real time pricing drives the OpenX Lift approach to Ad Exchange management; accurate inventory pricing based on precise data realizes massive revenue gains. In addition to managing existing demand, the OpenX Lift optimization team continuously discovers and implements new demand sources. This approach allows rules-based network demand sources to effectively compete with publisher demand, creating a holistic yield curve and improving aggregate revenue performance.