Direct Adserver Integration
- The advent of the intelligent adserver
- Unifying the demand universe
- Unsurpassed demand accountability, data integrity and transparency
- Eliminate data discrepancy and reduce latency
As a virtual extension of Publisher Ad Operations, OpenX Lift derives a “first party” demand perspective via integration with the publisher ad server. Unlike conventional third-party optimizers, OpenX Lift is a yield optimization and data management platform built inside the ad server, using proprietary technology to enhance ad server intelligence and drive revenue performance. This holistic perspective defines our approach to yield optimization. For publishers, our promise is simple: More Money, Less Work.