- Inventory segmentation
- Application of analytic variables
- Determination of "True CPM"
- Real Time Pricing for precise exchange management
- Demand discovery – building the optimal demand partner stack
The OpenX Lift approach starts with the exacting analysis and micro-segmentation of publisher inventory, employing a host of demographic, geographic and site-specific variables. Through the application of rules-based demand source data and the continuous calculation of yield analytic variables such as discrepancy, fill rate, volume and depth of session, OpenX Lift determines the true CPM generated by multiple demand source configurations with unsurpassed precision and accuracy, assuring optimal inventory valuation and revenue yield.